What are branding guidelines?
Branding is a huge domain. And we know this can be quite daunting for a new business. If we think to a simple definition, we would say that branding is the process of giving an identity to an organization, company, products or services. In short, creating something that would set it apart from the competition. Why is branding important? Because branding allows a business to build relationships with the target audience . So, it helps any brand find loyal customers. This of course translates into sales. Branding includes a few mandatory elements : 1. Brand name - each brand should have a unique and relevant name 2. Logo design - this should be used both in online and print environment 3. Color palette - the colors should represent business image 4. Tagline - this will be helpful for marketing strategy 5. Vocabulary - a certain tone should be in tune with the audience 6. Typography - fonts can make or break any design Other optional elements can be added: graphics, packaging, images,