Showing posts from August, 2019

The Best Online Communication Tools in 2019

We live in a digital age and for our packaging design studio, online collaboration and communication are key ingredients. So we search continuously for the best online communication tools and we would like to share our experience with you.

Email is a preferred method of business communication that is fast, cheap and accessible. Using email can greatly benefit businesses as it provides efficient ways to transmit all kinds of written info. Also after each decision meeting, it is wise to send an email to all participants with the conclusions. If you use email as the main communication channel then you want to look professional and count on the reliability of you email provider / client.
The most professional way for a business is to have an email linked to your domain, something like or When you buy the domain and hosting, all providers give you also the possibility to set up an email account. You can use that account directly in the cpanel using a defau…

Leafy Spreadable Packaging Design

This spreadable packaging design puts in center stage the main ingredients: duck and fish but doesn't forget also about the greens.

Spreadable market is usually focused on cheese however here the story is actually about a salad, a healthy alternative.

The royal blue color is making the green leafs pop even more.

The name of the product - Grunboom is a combination between Green and Boom emphasizing even more the delicious combination between meet and salad.

See more pictures

Did you know?
Ducks are mostly aquatic birds living in both fresh water and sea water and found on every continent except for Antarctica. Ducks are curious and friendly creatures they have been domesticated as pets and farm animals for more than 500 yearsMallard ducks live 5 to 10 years in the wild and 8+ years in captivity.All ducks have highly waterproof feathers due to the feathers interlocking nature and waxy coating.Ducks have many economic uses. Their feathers, particularly their underlying 'down' f…

What Is Packaging Design?

Here at CreativeByDefinition Studio we call it "miniature product architecture".

Exactly like a house, that protects its inhabitants from bad weather while sending a visual message to the people from the street that are simply passing by, in the same way the packaging design protects the product inside and communicates about its contents to the retail customer.

Read the full article here

Insect Inspired Cider Packaging Design

We are going again to nature for inspiration. This cider packaging design is actually focused on the original logo design: the title has a special typography (font) created especially for this product that looks just like some roses thorns. And the main character of the logo is a caterpillar that is so "in love" with a pear.

The color chosen for the can is a strong blue so it makes a striking contrast with the insect and the fruit.

Cider has a long history in Europe. When Romans invaded England around 55 BC, they found that cider was already being enjoyed by the locals there. By that time, apple trees had long ago migrated from forests around Kazakhstan and were well established across Europe and Asia.

Cider has many health benefits:
Protection against cancerContains high level of anti-oxidantsRelives stomach achesHas a lot of vitamin C and probiotics Did you know?Butterflies go through a life cycle. A butterfl…

Beer Brand Design

The beer market has grown over the last five years by almost 20%, and this year could exceed the 4 billion lei threshold. This means that any new product needs to have a leverage, a way to attract customers.

Bucur beer is a new Romanian premium bear launched by United Romanian Breweries Bereprod (URBB), a brewer whose portfolio includes brands such as Tuborg, Carlsberg, Holsten, SKOL. 

The beer brand design focused on this Romanian heritage and on the history of Bucharest city. The design is telling the story of the beautiful old buildings and all the special people that defined The Belle Epoque.

The colors chosen are powerful and compliment the handmade sketches of the historical monuments.

Brand design builds credibility and brand recognition by creating a consistent visual language, providing an instant connection to the products.

Bucharest is a relatively new city: mention of it is not made until 1459, as one of the residences of …

Custom Wine Bottle Design

Wine market is very competitive, wine customers decide in seconds what to buy, right there in the store. So any advantage you can give to your wine brand is welcomed.

That's why for this packaging design we proposed a custom wine bottle design that will help the product get noticed on the shelf. The wine label design for this Romanian wine is simple, transparent, inspired by Brancusi work and it puts the focus on the unique bottle shape.

Glass bottles have 5,000 years of history to date. Glass was used as a reliable packaging option by the ancient Egyptians, Romans and right through Renaissance Europe to the present day.
The reason glass has survived so many millennia, and businesses still use it today, is that: first, it is 100% natural – made from the a combination of sand, soda ash and limestone. It is an inert material that does not react with the food and drink it carries, and is able to preserve t…

What is Google Analytics?

If you have a business you probably also have a website for it. Why? Because internet presence is so important today, this is the only way to build a strong brand and attract loyal customers.

And if you have invested in a nice website, you probably would want to measure its performance. This is where Google Analytics comes in the picture. Google Analytics is a free tool from Google that is very easy to install, you just need a Google account and a small code snippet added in your website pages.

Using this tool you will be able to measure a few KPIs using different tool's tabs:
Home - a summary of all the metrics for the last 7 days: users number, bounce rate, time spent, location of the users, returning users vs new users, conversions, etc.Real time - you can check who is visiting you website in any moment, what pages they are reading, from where they are, what devices are they usingAudience - gives you more insight about users location and language, technology usedAcquisition - y…

Branding For Saffron

Saffron is a spice derived from a flower, the vivid crimson stigma and styles are collected and dried to be used mainly as a seasoning and coloring agent in food. Saffron has long been the world's most costly spice by weight.

Considering this precious "cargo", the branding for this brand is elegant and it is evoking the flower and also saffron historical roots.

The saffron brand design covered all aspects: logo design, brand manual, business stationery, marketing materials, presentation website, everything the client needed to be able to properly market the product.

Branding is the practice of actively shaping a brand, the process of giving a meaning to specific product by creating and shaping a brand identity in consumer's mind.Branding is all of the cleaver ways you establish an image of your company in your consumers eyes.

This is the reason why you should stay away from online generators for logos or…

Colorful Fish Packaging Design

Fish is a very versatile type of meat - it can be consumed raw, used fresh, canned, smoked, etc.

With this fish packaging design we tried to establish a clean, colorful design that will work for different types of fish. The brand direction is clear and adaptive.

Thinking about how to grow your fish business? Fish is a very healthy choice for any diet:
high in nutrientslower risk of heart problemsboosts brain healthhelps prevents depressionvitamin Dreduces risks of autoimmune diseasesprotects visionimproves sleepDid you know? Before the 11th century in Europe and England most fishing was done in freshwater lakes and rivers. Archeologists analyzing discarded fish bones going back 14 centuries observed freshwater fish became scarcer over time and concluded that mill dams began blocking salmon from swimming upstream in the 1100s.

Europeans began eating more fish from the sea in the Middle Ages starting around the 11th century. T…

Logo Design Inspired By AI

This particular logo design done for a Canadian company is inspired by Artificial Intelligence (AI). Why? Because the clients found an innovative way to use AI in housing development and the branding incorporated this modern idea.

Logo design is a very important asset when it comes to promoting a company's products or services. The logo must have a unique, personalized design, such high quality logos make a lasting positive impression on the potential clients.

Did you know?Artificial intelligence (AI) is an area of computer science that emphasizes the creation of intelligent machines that work and react like humans. AI allows contractors to builder faster and smarter, the measurements will be more exact and the prefabricated materials will always be a perfect fit for that specific construction project.

Handmade Illustrations On Olives Packaging Design

Handmade illustrations made a comeback in the recent years in packaging design.

Illustrations transform a simple packaging into something special showing off the creativity of the designer, attracting the customers and boosting product sales.

For this olives packaging design we created illustrations that expose the additional ingredients that give an extra flavor to the olives.

 Did you know? The most common varieties of whole olives are:

    Spanish green olives, pickled
    Greek black olives, raw
    California olives, ripened with oxidation, then pickled

Because olives are very bitter, they’re not usually eaten fresh. Instead, they’re cured and fermented.

Health benefits of olives:
antioxidantimprove heart healthimprove bone healthreduces cancer risks