Showing posts from November, 2020

How can you reduce packaging costs in these troubled times?

These troubles times affected many businesses, so everybody is looking for innovative solutions that will help preserve the quality but cut the costs . Packaging industry is no different, that's why we tried to think out of the box and give you a few examples where you can make strategic moves and reduce packaging cost while maintaining a high level for your product. Packaging is much more than just protection for your product. It's a critical marketing tool, it supports branding efforts, and creates a special experience for the customer. So to understand better where we can reduce some costs and what should be kept intact, we should look at what customers want from a packaging: Identify the brand Edgy, different design Attractive color Accessibility Ecological aspects Accreditation Simplicity  Considering these points, we identified some areas where some savings can be done: Choose a clean, quality design, however avoid very intricate elements that can add to the time spent