Showing posts from December, 2019

Distinctive Bucur Beer Packaging Design

A new  Romanian beer brand was just released, Bucur owned by United Romanian Breweries Bereprod (URBB). From their portfolio you already might know brands like: Tuborg, Carlsberg, Holsten & SKOL.

The new beer design aims to generate shelf visibility and consumer attention while visually introducing to the new generation the unknown stories of old town of Bucharest.

More than just a beer packaging design, the new creations are establishing a unique retail connection with the customer, generating interest about the famous gossips, places and people that used to live in this historical European capital in the Belle Epoque period. All these stories & more can be found on the back label of Bucur beer.

“Beer is without no doubt one of Romanian favorite’s drinks and we kept that in mind when designing the new packaging while we were happy to celebrate the amazing history of the old city.

We wanted to make sure that the high quality product is conveyed in a packaging that would appeal …