Distinctive Bucur Beer Packaging Design

A new  Romanian beer brand was just released, Bucur owned by United Romanian Breweries Bereprod (URBB). From their portfolio you already might know brands like: Tuborg, Carlsberg, Holsten & SKOL.

The new beer design aims to generate shelf visibility and consumer attention while visually introducing to the new generation the unknown stories of old town of Bucharest.

More than just a beer packaging design, the new creations are establishing a unique retail connection with the customer, generating interest about the famous gossips, places and people that used to live in this historical European capital in the Belle Epoque period. All these stories & more can be found on the back label of Bucur beer.

“Beer is without no doubt one of Romanian favorite’s drinks and we kept that in mind when designing the new packaging while we were happy to celebrate the amazing history of the old city.

We wanted to make sure that the high quality product is conveyed in a packaging that would appeal …

The Rook Radish

The rook is a piece in the game of chess resembling a castle tower. Each player starts the game with two rooks, one on each of the corner squares on their own side of the board.

In general, rooks are stronger than bishops or knights. Two rooks are generally considered to be worth slightly more than a queen. Rooks and queens are called heavy pieces or major pieces, as opposed to bishops and knights, the minor pieces.

Being an important piece in chess, the rook made us think of roots, of offering stability. So our new illustration for the rook is inspired by a vegetable that has a strong root and a spicy taste: the radish.

Did you know?Radishes can be categorized into four main types such as red, pink, white, gray-black, or yellow radishes, with round or elongated roots.

It most likely originated in the area between the Mediterranean and the Caspian Sea. It may come from the wild radish in southwest China. It is possible that radishes were domesticated in both Asia and Europe.

Radishes are…

Current Cereal Packaging Design

The global breakfast cereal market size is anticipated to witness significant growth during the next period, due to increasing demand for convenient and healthy breakfast options.

North America has the largest share in the world, but is slowly being challenged by Asia, Europe, and Africa.

This are a few trends that help the sales grow:
Health benefits New fun flavorsMarketing beyond breakfastAdd other ingredientsPaying attention to packaging
Because packaging plays a crucial role in consumer choices lots of companies try to remain current and up to date. 

The proposed cereal packaging design is capitalizing on this trend and offers a clean box that makes the cereal the star of the show.

Did you know?In 1863, James Caleb Jackson, a religiously conservative vegetarian who ran a medical sanitarium in western New York, created a breakfast cereal from graham flour dough that was dried and broken into shapes so hard they needed t…

Cup Design

In ancient Mesopotamia, cups were made for a variety of purposes, possibly including the transportation and drinking of alcoholic beverages. In England, cups have been discovered which date back to several thousand years.

A coffee cup may also be a disposable cup in which hot beverages, including coffee, can be contained. Disposable coffee cups may be made out of paper or polystyrene foam. At coffee shops, paper cups are commonly used to give beverages to customers on the go. A new alternative trend sees consumers purchasing reusable coffee cups instead of disposable cups as a more sustainable approach to coffee consumption becomes more popular. 

Cups are also very trendy for ice cream stands. As ice cream grew in popularity in the 19th century, roving vendors began selling it on city streets in a variety of cups and containers.

Cup design is very important because it is part of the branding strategy. It usually shows company logo and also a catchy design to make the customers have a…

Polished Supplement Packaging Design

The global dietary supplement market will flourish between 2019 and 2027. In terms of revenue, the market is expected to generate a value of $2389.71 million by 2027.

Supplements are a natural way of boosting immune system and a cost effective way of keeping yourself healthy.  

The dietary supplements market represents a highly competitive landscape. That's why the supplement packaging design plays a key role in attracting customers and creating a loyal clientele.

For this supplement packaging design we chose a white background that allows the bright orange selected to pop even more. The black bottle creates a striking contrast and the organic logo ties the entire composition. The whole supplement label design is clean and allows the customer to discover in a glance the health benefits of this amazing product.

Did you know?Curcumin is a bright yellow chemical produced by Curcuma longa plants. It is the principal cu…

Sophisticated illustrations for Vegetable Packaging Design

Vegetables are an important part of healthy eating and provide a source of many nutrients, including potassium, fiber and vitamins A, E and C. They are very important for our well being and during cold season canned vegetables are a very good alternative.

Cannedfruits andvegetables are a convenient, tasty and nutritious way to boost intake of produce – and at a good value. Frozen vegetables may be more nutritious than fresh ones that have been shipped over long distances. The advantage of frozen fruits and vegetables is that they usually are picked when they're ripe so the taste is amazing.

However most of the time the design for the cans or bags is not really attractive. With this vegetable packaging design we tried to change just that, so we created some sophisticated handmade illustrations to represent the juicy tomato and the delicious beans.

Did you know? In 1795, Napoleon Bonaparte offered a reward for whoever…

King Mashroom

This illustration of the king mushroom is so colorful so it catches the users eyes. It represents the king from the chess game and if you stay to think about this, it is quite normal: mushroom are so powerful, even in the dark...

Mushroomsare great recyclers, and will return much of the dead material like leaves and dead animals found in forests to soil. Without them we would be buried in meters of dead materials.

They help break down the materials in the stressed and dead trees as part of a complex nutrient cycle that is vital to regeneration and a healthy forested ecosystem.

The king is the most important piece in the game of chess. The object of the game is to threaten the opponent's king in such a way that escape is not possible (checkmate). 

It can never be captured and if it is in danger then it must be made safe immediately. He infact does not have a role in the game, he is the game.

Did you know? Stone Age man ate mushrooms as part of their diet, a study on ancient tooth pla…