Gothic Wine packaging Design

For this red wine packaging design we tried another approach: a Gothic design.

All the intricate illustrations are handmade and they evoke the medieval era with its kings, cavaliers, castles, fortresses, specific architecture, convent books etc.

The logo design uses a special typography inspired by the letters used in Middle Ages writings.

Gothic Architecture is a pan-European style that lasted between the mid 12th Century and the 16th Century.

It is a style that flourished in Europe during the High and Late Middle Ages. It evolved from Romanesque architecture and was succeeded by Renaissance architecture. Originating in 12th-century France, it was widely used, especially for cathedrals and churches.

The Gothic style is based on a medieval aesthetic characterized by arches, vaulted ceilings, and small stained glass windows. The buildings are taller and more elegant, reaching to the sky.

In the early Middle Ages, mead, r…

"Inside the hive" Honey Packaging Design

For this exquisite honey packaging design we followed 2 distinct directions:
handmade illustrations with activities from the bee hivea special design for the jar done with Eco-friendly materials - wood & glass The life inside the hive is a fascinating world and we wanted to make the customers focus on this miniature univers so they can better appreciate the amazing product the bees are producing.

The black background puts the focus on the white custom illustrations that embellish the label.

For the practical side, the jar is marked so customers can follow-up the quantity for the remaining honey.

We very much understand and commend the beekeepers effort, we know they face many challenges lately like:
insecticide and misuse of pesticides are constraining the beekeeping good practicesthe health of the bee colony because of different diseaseshoney prices and market demandbad weather can be the blame for a lighter crop or de…

Chocolate Packaging Design Inspired By Ancient Doors

The size of the global chocolate market will increase between 2018-2023. This increase in market size will be attributed to an increasing demand for premium and seasonal chocolates during festive seasons. Consumers are increasingly preferring premium chocolates as gifts as they are more conscious about the brand and quality they consume.

Chocolate market segmentation includes:
white chocolatemilk chocolatedark chocolate or
everyday chocolatepremium chocolateseasonal chocolate
To address this high end demand, this original chocolate packaging design is taking its inspiration from doors design. See the project. Imagine an ancient wooden door in a stone castle wall. These doors are not just a panel that covers an opening in a building, room, they are a true statement, they show opulence and status.

Doors are the first line of protection of any structure. They serve as barriers to forced intrusions and they keep spaces private. In the ancient times, doors were also seen as status symbols. …

The Best Online Communication Tools in 2019

We live in a digital age and for our packaging design studio, online collaboration and communication are key ingredients. So we search continuously for the best online communication tools and we would like to share our experience with you.

Email is a preferred method of business communication that is fast, cheap and accessible. Using email can greatly benefit businesses as it provides efficient ways to transmit all kinds of written info. Also after each decision meeting, it is wise to send an email to all participants with the conclusions. If you use email as the main communication channel then you want to look professional and count on the reliability of you email provider / client.
The most professional way for a business is to have an email linked to your domain, something like or When you buy the domain and hosting, all providers give you also the possibility to set up an email account. You can use that account directly in the cpanel using a defau…

Leafy Spreadable Packaging Design

This spreadable packaging design puts in center stage the main ingredients: duck and fish but doesn't forget also about the greens.

Spreadable market is usually focused on cheese however here the story is actually about a salad, a healthy alternative.

The royal blue color is making the green leafs pop even more.

The name of the product - Grunboom is a combination between Green and Boom emphasizing even more the delicious combination between meet and salad.

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Did you know?
Ducks are mostly aquatic birds living in both fresh water and sea water and found on every continent except for Antarctica. Ducks are curious and friendly creatures they have been domesticated as pets and farm animals for more than 500 yearsMallard ducks live 5 to 10 years in the wild and 8+ years in captivity.All ducks have highly waterproof feathers due to the feathers interlocking nature and waxy coating.Ducks have many economic uses. Their feathers, particularly their underlying 'down' f…

What Is Packaging Design?

Here at CreativeByDefinition Studio we call it "miniature product architecture".

Exactly like a house, that protects its inhabitants from bad weather while sending a visual message to the people from the street that are simply passing by, in the same way the packaging design protects the product inside and communicates about its contents to the retail customer.

Read the full article here

Insect Inspired Cider Packaging Design

We are going again to nature for inspiration. This cider packaging design is actually focused on the original logo design: the title has a special typography (font) created especially for this product that looks just like some roses thorns. And the main character of the logo is a caterpillar that is so "in love" with a pear.

The color chosen for the can is a strong blue so it makes a striking contrast with the insect and the fruit.

Cider has a long history in Europe. When Romans invaded England around 55 BC, they found that cider was already being enjoyed by the locals there. By that time, apple trees had long ago migrated from forests around Kazakhstan and were well established across Europe and Asia.

Cider has many health benefits:
Protection against cancerContains high level of anti-oxidantsRelives stomach achesHas a lot of vitamin C and probiotics Did you know?Butterflies go through a life cycle. A butterfl…