Showing posts from August, 2020

What makes a succesful vineyard?

So before we go into a few factors that can make your vineyard successful, let's get a few notions straight for the large reading public. What is actually a vineyard? A vineyard is a plantation of grape-bearing vines, grown mainly for wine making. A winery is a licensed property that makes wine. So, a vineyard can have a winery that produces wine from the grapes it grows, but it can also sell its grapes to outside wineries and purely act as a grape-grower.To make it simple, wine can be classified into 5 main categories: Red, White, Rose, Sweet or Dessert and Sparkling. The type of grape determines largely the flavor, color, sugar, acidity and the levels of tannin in the wine. Wines with high acidity will be more tart, whereas low-acidity wines will taste rounder or richer.4 factors are known to contribute to wine quality, so to start thinking about creating your own vineyard, check if you meet these:Climate and Weather - Cooler climates produce wines higher in acidity but lower in…

Why not use cork for your packaging?

Cork is made from the bark of a tree, corkoak and it is an impermeable material. It is not extinct being quite a sustainable material. During a harvest, the outer bark of athe trunk and branches is carefully stripped by hand – no mechanical devices are allowed.The bark can develop considerable thickness and can be harvested every 7 to 10 years to produce cork. It has cell walls that are composed of a waxy substance that is highly impermeable to gases and water.Cork has high mechanical strength and it is extremely durable and has a high friction coefficient.Screw caps are more effective than natural corks but they are not environmental friendly and give a more cheap image to the wine, so when you consider the packaging for your wine, it's good to keep that in mind.The inventor of cork-based wine stoppers is unknown. Colloquial stories attribute the Benedictine monk Dom Pérignon. According to the legend, a French monk named Dom Pérignon realized that a cork could seal in the fizz an…

MIT Media Lab - Materials for the future

The MIT Media Lab is a research laboratory that gets its inspiration from the School of Architecture. Its research does not restrict to a few academic disciplines, but finds its roots in technology, media, science, art, and design, it encourages the unconventional mixing and matching of various research areas.Their experiments might seam at times like out of this world and maybe even losing touch with reality, but this kind of new ideas will allow us to move into the future better prepared. Today we have a big environmental problem related to plastic and their team is focused a lot on finding new materials, materials inspired by nature that one day might help us replace plastic or other substances.Some of their research on this include:add electrical functionalities to everyday materials such as fabrics, or feathers, and transform them as sensors ( living materials that are formed by combining living and n…

Protecting Nature - Eco-Friendly Packaging

Global warming and its effects are known as climate change, the rising average temperature, called global warming, is driving changes in rainfall patterns, extreme weather, arrival of seasons. NASA scientists have observed Earth's surface is warming, and many of the hottest years on record have happened in the last 2 decades.

When personalities like Michael Jackson talked about climate change in the '90s we were still a bit puzzled. Since 1978 over 750,000 square kilometers (289,000 square miles) of Amazon rainforest have been destroyed across Brazil, Peru, Colombia, Bolivia, Venezuela, Suriname, Guyana, and French Guiana. Today it is a fact accepted by almost everybody, now we have scientific data and the effects are felt by each one of us.

In 2019, David Attenborough narrated Our Planet, an eight-part documentary series, for Netflix. TV shows like this showcase the beauty of nature and the devastation created by man kind, however they are also giving a bit of hope: if we…

Packaging Checklist - How To Have a Good Start?

Do you have a new product / brand? Then probably you are reading a lot about consumers motivation, packaging and how to ensure the product success.

There are four psychological factors that influence consumerbehavior: motivation, perception, learning and attitude. Packaging elements like colors, images, illustrations, typography and brand name influence how the product is perceived by the customers. When we think to less expensive and low risk products, something like food & beverage maybe, the consumer has low involvement in the purchase and one of the most important motivating factor is the packaging.
We know launching a product is an intricate process and you probably need to find the answer to many questions. In order to help you navigate this complex world, we've created a packaging checklist that covers many topics. notice a customer needensure budget for product development
develop a good productestablish the product audience (targeted customers)define a distribution plan …