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Showing posts from July, 2021

Coffee - african or south american?

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Coffee is a brewed drink prepared from roasted coffee beans,  it is the most popular drink worldwide with around two billion cups consumed every day. Luckily for the coffee industry, 75% of coffee drinkers say the pandemic has not changed their coffee consumption. Coffee is the second-most traded commodity in the world, behind only petroleum. C offee can trace its heritage back centuries to the ancient coffee forests on the Ethiopian plateau. The story goes that a shepherd discovered coffee after he noticed that after eating the berries from a certain tree, his goats became so energetic that they did not want to sleep at night. Coffee was first introduced to Europe when the Turks invaded Hungary at the Battle of Mohács in 1526. Within a year, coffee had reached Vienna. So the origin of coffee is African, coffee's roots in South America reach to the early 18th century, when European colonists introduced seeds into Suriname and French Guiana, then Brazil. Cultivation then spread

Why should you invest in tea branding

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Are you thinking in starting a tea brand? Or maybe only looking to improve the existing one? Then maybe this info would be of some assistance. Before you launch a new brand you should really know very good the product, the market, the producers, the audience. So let's start with the product: TEA . The history of tea spreads across multiple cultures over the span of thousands of years. Tea originated in southwest China, likely the Yunnan region during the Shang dynasty as a medicinal drink. The most popular types of tea today are green, white, oolong, black, and herbal.  The global TEA MARKET size was valued at $55,144 million in 2019, and is projected to reach $68,950 million by 2027, so it is clearly a growing market. The green tea segment was the highest contributor to the market, the demand for herbal tea is also on the rise. If you would like your tea business to have good supplies then you need to find a serious PRODUCER . Tea is mainly grown in Asia, Africa, South America, a