Jams are experiencing an increasing demand, all over the world. In regions, like Europe and North America, these products are consumed on a daily basis, by consumers of all age groups. Regular jams contain huge quantities of sugar, which helps improve shelf-life, taste, and mouth-feel. However, with the rising health concerns, sugar is being replaced with alternatives, such as artificial sweeteners, fruit concentrates, and others. The consumers are continuously looking out for healthier and tastier jams that are low in sugar. On the other hand the salad market is all about simple ingredients and spreadable convenience. Today everybody wants a spreadable right from the fridge. Use as a dip for pretzels or veggies. So for this jam & spreadable salad packaging design we got inspired from the chess world. The eggplant became the knight, the pear is looking like a pawn, the king is a mushroom, the rook got to be a radish, the queen is a dragon fruit, and what else? The b
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