Jams are experiencing an increasing demand, all
over the world. In regions, like Europe and North America, these
products are consumed on a daily basis, by consumers of all age groups.
Regular jams contain huge quantities of sugar, which helps
improve shelf-life, taste, and mouth-feel. However, with the
rising health concerns, sugar is being replaced with alternatives, such
as artificial sweeteners, fruit concentrates, and others. The consumers are continuously looking out for healthier and tastier jams that are low
in sugar.
On the other hand the salad market is all about simple ingredients and spreadable convenience. Today everybody wants a spreadable right from the fridge. Use as a dip for pretzels or veggies.
So for this jam & spreadable salad packaging design we got inspired from the chess world. The eggplant became the knight, the pear is looking like a pawn, the king is a mushroom, the rook got to be a radish, the queen is a dragon fruit, and what else? The bishop is …
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