Promotions / Discounts - good or bad for your business?

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packaging design promotion

Promotions are everywhere today, all stores attract clients using sales and also business are using this strategy a lot to sell their products or services. But how we can use this technique in our business advantage?

Let's start with the beginning so we can understand discounts origin. Around 1886, Coca-Cola was the first company to first use discounts, their marketing included having the company's employees and sales representatives distribute complimentary coupons for Coca-Cola.

 Discounts advantages
  • attract new customers and create loyalty for your brand
  • increase sales and meet your business goals
  • improve company reputation and build a relation with the clients
Discounts disadvantages
  • dropping prices can create a bidding war
  • profits will suffer
  •  trust can be diminished
So how you can use promotions in the right way? Here are a few tips:
  1. Short time discounts, not too many promotions in a year (maximum 4)
  2. Advertise your promotion so you create brand awareness
  3. Use promotion for one product / service that will actually bring clients for more products / services
  4. Focus on value, the quality should count, it is not all about price
Check out our design summer promotion: https://www.creativebydefinition.com/design-prices.html

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