Beer Brand Design

The beer market has grown over the last five years by almost 20%, and this year could exceed the 4 billion lei threshold. This means that any new product needs to have a leverage, a way to attract customers.

beer brand design
Beer brand design
Bucur beer is a new Romanian premium bear launched by United Romanian Breweries Bereprod (URBB), a brewer whose portfolio includes brands such as Tuborg, Carlsberg, Holsten, SKOL. 

The beer brand design focused on this Romanian heritage and on the history of Bucharest city. The design is telling the story of the beautiful old buildings and all the special people that defined The Belle Epoque.

The colors chosen are powerful and compliment the handmade sketches of the historical monuments.

Brand design builds credibility and brand recognition by creating a consistent visual language, providing an instant connection to the products.

https://www.creativebydefinition.com/branding-beer.html

Bucharest is a relatively new city: mention of it is not made until 1459, as one of the residences of Vlad Tepes, ruler of Wallachia. Folklore has it that a shepherd, Bucur, founded the city. Bucharest is the capital and largest city of Romania, as well as its cultural, industrial center. During the two World Wars, the city's elegant architecture and the sophistication of its elite earned Bucharest the nickname of "Little Paris". Bucharest is a modern European city with a rich culture, a colorful life and lots of unique food and drink.

Did you know? Beer health benefits:
  • Beer is very nutritious
  • Beer can reduce heart risks
  • Beer helps prevent kidney stones
  • Beer lowers cholesterol
  • Beer strengthens bones
  • Beer helps reduce stress
  • Beer helps improve memory and cognitive function

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