What is Google Analytics?

-
If you have a business you probably also have a website for it. Why? Because internet presence is so important today, this is the only way to build a strong brand and attract loyal customers.

And if you have invested in a nice website, you probably would want to measure its performance. This is where Google Analytics comes in the picture. Google Analytics is a free tool from Google that is very easy to install, you just need a Google account and a small code snippet added in your website pages.

Using this tool you will be able to measure a few KPIs using different tool's tabs:
  1.  Home - a summary of all the metrics for the last 7 days: users number, bounce rate, time spent, location of the users, returning users vs new users, conversions, etc.
  2. Real time - you can check who is visiting you website in any moment, what pages they are reading, from where they are, what devices are they using
  3. Audience - gives you more insight about users location and language, technology used
  4. Acquisition - you can follow-up on the channels that are bringing users to the website - Paid, Organic, Social, etc.
  5. Behavior - shows the flow the user is having on your website, what pages are interesting and in which particular order
  6. Conversions - tracks how many important actions are done, you can add the type of actions that you target: users that get to contact page, that write you emails, click on the phone number, etc.
Google Analytics is a very complex tool where impressive dashboards and in-depth reports can be created, however it is also an user friendly tool where any small, medium or big company can follow-up the numbers and make adjustments accordingly.

Creating a good presentation website for your business, something that will really create awareness for your brand, is a key ingredient in this mix. If you need help with that, don't hesitate - https://www.creativebydefinition.com/product-branding.html

So what are you waiting for? Create a website for your business today and start measuring things.

google analytics

Comments

Post a Comment

Popular posts from this blog

Neat Dog Food Packaging

-
Image
The global pet food market is growing being driven by factors such as the integration of pets in our families and focus on pet health. In addition, increase in ownership of pets in developing nations and rise in e-commerce sales offer opportunities for the market players. However, concerns about pet obesity and pet food recalls by companies drive the consumers to smaller producers that built healthier and more natural products. This white dog food packaging design is focusing on just that: the purity of the ingredients that are represented in clever illustration. Being created for smaller breeds it has a Yorkshire terrier in the spotlight. https://www.creativebydefinition.com/packaging-design-dog-food.html Did you know? Dogs were probably the first tame animals. They have accompanied humans for at least 20,000 years. Scientists generally agree that all dogs share a common wolf ancestor.  What was the first breed of dog in the world? Saluki. Through DNA evid...
Read more

Can energy drinks help us in these COVID times?

-
Image
This virus changed our world almost over night, this constant fear of getting sick is making us search for ways to chase away depression. Of course we rely on family and friends, on fun activities as sports or gardening, however food and drinks can also help out. Used with moderation and care, maybe energy drinks can also give us a boost. An energy drink is a type of drink containing stimulant compounds, usually caffeine, it can provide some mental and physical stimulation. Alongside multivitamins, energy drinks are the most popular dietary supplement consumed by teens and young adults. Most of these drinks stimulate brain function and increase alertness and concentration. A few of the most common ingredients are listed below: Sugar B vitamins Amino acid derivatives Herbal extracts Design conventions apply for this type of product as well: it's crucial that the packaging image convey a sense of energy. It's important to maintain the balance between creativity and consumers e...
Read more

Coffee - african or south american?

-
Image
Coffee is a brewed drink prepared from roasted coffee beans,  it is the most popular drink worldwide with around two billion cups consumed every day. Luckily for the coffee industry, 75% of coffee drinkers say the pandemic has not changed their coffee consumption. Coffee is the second-most traded commodity in the world, behind only petroleum. C offee can trace its heritage back centuries to the ancient coffee forests on the Ethiopian plateau. The story goes that a shepherd discovered coffee after he noticed that after eating the berries from a certain tree, his goats became so energetic that they did not want to sleep at night. Coffee was first introduced to Europe when the Turks invaded Hungary at the Battle of Mohács in 1526. Within a year, coffee had reached Vienna. So the origin of coffee is African, coffee's roots in South America reach to the early 18th century, when European colonists introduced seeds into Suriname and French Guiana, then Brazil. Cultivation then spread...
Read more