What Is Packaging Design?

-

Here at CreativeByDefinition Studio we call it "miniature product architecture".

Exactly like a house, that protects its inhabitants from bad weather while sending a visual message to the people from the street that are simply passing by, in the same way the packaging design protects the product inside and communicates about its contents to the retail customer.

Read the full article here

Comments

Post a Comment

Popular posts from this blog

A World Of Colors

-
Image
A world of colors: a lavender field, fresh-cut green grass, pink strawberry ice cream or just simply, a red tasty apple.

Yes, it's all about color. And when it comes to color The Pantone Color Institute offers us a world of great choices that are fit for any occasion, job or hobby.

Pantone Matching System (PMS) company, was founded by Lawrence Herbert and began its story in the city of New York in 1950 as a commercial printing company. In 1963 Lawrence Herbert created an innovative color system that would reinvent the way printing was done.

The foundation of its system was that every individual sees & interprets the color spectrum differently so to have the same color the PMS was born.

Now by using this standard color system(PMS), people from different locations can all use the Pantone system to make sure colors match perfectly without contacting one another.

Clients, design agencies, branding studios & many more all use this system to ensure their continuity of work when…
Read more

What is Google Analytics?

-
Image
If you have a business you probably also have a website for it. Why? Because internet presence is so important today, this is the only way to build a strong brand and attract loyal customers.

And if you have invested in a nice website, you probably would want to measure its performance. This is where Google Analytics comes in the picture. Google Analytics is a free tool from Google that is very easy to install, you just need a Google account and a small code snippet added in your website pages.

Using this tool you will be able to measure a few KPIs using different tool's tabs:
Home - a summary of all the metrics for the last 7 days: users number, bounce rate, time spent, location of the users, returning users vs new users, conversions, etc.Real time - you can check who is visiting you website in any moment, what pages they are reading, from where they are, what devices are they usingAudience - gives you more insight about users location and language, technology usedAcquisition - y…
Read more

Handmade Illustrations On Olives Packaging Design

-
Image
Handmade illustrations made a comeback in the recent years in packaging design.

Illustrations transform a simple packaging into something special showing off the creativity of the designer, attracting the customers and boosting product sales.

For this olives packaging design we created illustrations that expose the additional ingredients that give an extra flavor to the olives.

https://www.creativebydefinition.com/packaging-design-olives.html


 Did you know? The most common varieties of whole olives are:

    Spanish green olives, pickled
    Greek black olives, raw
    California olives, ripened with oxidation, then pickled

Because olives are very bitter, they’re not usually eaten fresh. Instead, they’re cured and fermented.

Health benefits of olives:
antioxidantimprove heart healthimprove bone healthreduces cancer risks
Read more