Gothic Wine packaging Design

For this red wine packaging design we tried another approach: a Gothic design.

All the intricate illustrations are handmade and they evoke the medieval era with its kings, cavaliers, castles, fortresses, specific architecture, convent books etc.

The logo design uses a special typography inspired by the letters used in Middle Ages writings.

Gothic Architecture is a pan-European style that lasted between the mid 12th Century and the 16th Century.

It is a style that flourished in Europe during the High and Late Middle Ages. It evolved from Romanesque architecture and was succeeded by Renaissance architecture. Originating in 12th-century France, it was widely used, especially for cathedrals and churches.

The Gothic style is based on a medieval aesthetic characterized by arches, vaulted ceilings, and small stained glass windows. The buildings are taller and more elegant, reaching to the sky.

In the early Middle Ages, mead, rustic beers, and wild fruit wines became popular.

Alcoholic beverages were seen as more nutritious and beneficial to digestion than water, with the invaluable bonus of being less prone to putrefaction due to the alcohol content.

Wine was consumed on a daily basis in most of France and all over the Western Mediterranean wherever grapes were cultivated. Further north it remained the preferred drink of the bourgeoisie and the nobility who could afford it, and far less common among peasants and workers. The drink of commoners in the northern parts of the continent was primarily beer or ale. 

Medieval people found there were a lot of colours in wine besides red or white – some could be black (a very dark red), gold, green or pink, and these colours could change as the wines were aged.

The so-called "European grape", Vitis vinifera, originated not in Europe but in the Black Sea region, and spread from there south to the Middle East so that by 6,000 BC grape vines were being cultivated in Mesopotamia. The vinifera grape then spread east to Phoenicia and Egypt, and by 2,000 BC Phoenician sailors were ferrying grapevines across the Mediterranean Sea to Greece and beyond.


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