Current Cereal Packaging Design

The global breakfast cereal market size is anticipated to witness significant growth during the next period, due to increasing demand for convenient and healthy breakfast options.

North America has the largest share in the world, but is slowly being challenged by Asia, Europe, and Africa.

This are a few trends that help the sales grow:
  • Health benefits 
  • New fun flavors
  • Marketing beyond breakfast
  • Add other ingredients
  • Paying attention to packaging

Cereal Packaging DesignBecause packaging plays a crucial role in consumer choices lots of companies try to remain current and up to date. 

The proposed cereal packaging design is capitalizing on this trend and offers a clean box that makes the cereal the star of the show.

Did you know? In 1863, James Caleb Jackson, a religiously conservative vegetarian who ran a medical sanitarium in western New York, created a breakfast cereal from graham flour dough that was dried and broken into shapes so hard they needed to be soaked in milk overnight. He called it granula.

Warm cereals like porridge and grits have the longest history, however packaged breakfast cereals were considerably more convenient than a product that had to be cooked.

John Harvey Kellogg was a strange doctor who creating a special diet - corn flakes. His younger brother, W. K. Kellogg, was the one to mass produce, copyright, and market the corn flake product, creating the Kellogg’s brand we know today.


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