CreativeByDefinition

The queen is the most powerful piece in the game of chess, able to move any number of squares vertically, horizontally or diagonally. Each player starts the game with one queen, placed in the middle of the first rank next to the king.   In chess , the queen has mobility but less value, as the game can continue without her. On the other hand, the king, that has more value because if you lose the king you lose the game, has relatively much less power. Chess historians believe that the piece we call as the queen today was originally known as the "advisor" and it was one of the weakest pieces on the board as it could only move one square diagonally.  In the 15th century, history took some turns. The game of chess moved to European countries and several revisions were made to the existing chess rules. The rise of the chess queen is connected with the powerful female monarchs in Europe.  We envisioned this particular chess piece as a dragon fruit because it is ...

A new  Romanian beer brand was just released, Bucur owned by United Romanian Breweries Bereprod (URBB). From their portfolio you already might know brands like: Tuborg, Carlsberg, Holsten & SKOL. The new beer design aims to generate shelf visibility and consumer attention while visually introducing to the new generation the unknown stories of old town of Bucharest . More than just a beer packaging design , the new creations are establishing a unique retail connection with the customer, generating interest about the famous gossips, places and people that used to live in this historical European capital in the Belle Epoque period. All these stories & more can be found on the back label of Bucur beer. “Beer is without no doubt one of Romanian favorite’s drinks and we kept that in mind when designing the new packaging while we were happy to celebrate the amazing history of the old city. We wanted to make sure that the high quality product is conveyed in a packaging th...