Distinctive Bucur Beer Packaging Design

A new  Romanian beer brand was just released, Bucur owned by United Romanian Breweries Bereprod (URBB). From their portfolio you already might know brands like: Tuborg, Carlsberg, Holsten & SKOL.

The new beer design aims to generate shelf visibility and consumer attention while visually introducing to the new generation the unknown stories of old town of Bucharest.

More than just a beer packaging design, the new creations are establishing a unique retail connection with the customer, generating interest about the famous gossips, places and people that used to live in this historical European capital in the Belle Epoque period. All these stories & more can be found on the back label of Bucur beer.

Beer Packaging Design“Beer is without no doubt one of Romanian favorite’s drinks and we kept that in mind when designing the new packaging while we were happy to celebrate the amazing history of the old city.

We wanted to make sure that the high quality product is conveyed in a packaging that would appeal to its target audience while creating brand awareness and retail visibility with unique and innovative design that harmoniously blends a modern, clean direction with a touch of the old city glamour.”

The matt finish of the beer label design creates a powerful contrast with the glossy, metal insertions. The logo together with the hand drawn illustrations of two famous Romanian buildings – Capsa house & Atheneu are honoring this colorful, exciting period of the city. They are telling the story of the most famous boulevard - Victoriei Avenue, the heart of old Bucharest, where real lions & ostriches were walking on the it for the whole city to see them.

https://www.creativebydefinition.com/packaging-design-beer.html

Beer Label Design

Did you know? In Mesopotamia (ancient Iraq), early evidence of beer is a 3,900-year-old Sumerian poem honoring Ninkasi, the patron goddess of brewing, which contains the oldest surviving beer recipe.

The ancient Egyptians first documented the brewing process on papyrus scrolls around 5,000 B.C. These first beers were brewed with things like dates, pomegranates, and other indigenous herbs.

The world’s first fermented beverages most likely emerged alongside the development of cereal agriculture some 12,000 years ago. 

The earliest known alcoholic beverage is a 9,000-year-old Chinese concoction made from rice, honey and fruit, but the first barley beer was most likely born in the Middle East. 

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