Why should you invest in tea branding

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Are you thinking in starting a tea brand? Or maybe only looking to improve the existing one? Then maybe this info would be of some assistance.

Before you launch a new brand you should really know very good the product, the market, the producers, the audience.

So let's start with the product: TEA. The history of tea spreads across multiple cultures over the span of thousands of years. Tea originated in southwest China, likely the Yunnan region during the Shang dynasty as a medicinal drink. The most popular types of tea today are green, white, oolong, black, and herbal. 

The global TEA MARKET size was valued at $55,144 million in 2019, and is projected to reach $68,950 million by 2027, so it is clearly a growing market. The green tea segment was the highest contributor to the market, the demand for herbal tea is also on the rise.

If you would like your tea business to have good supplies then you need to find a serious PRODUCER. Tea is mainly grown in Asia, Africa, South America, and around the Black and Caspian Seas. The four biggest tea-producing countries today are China, India, Sri Lanka and Kenya. 

Of course you will need to know who is drinking tea today, who will buy your products and is counted as AUDIENCE. Most people interested in tea are between 25-34 and the majority is represented by women. Understanding what your target audience wants in the tea they buy is critical.

While it's a global industry worth around $38bn - competition in the tea business is tough. So this means your brand will need all the help it can get and this fact applies whatever it is a new business or an existing one, being competitive, keeping loyal customers and attracting new ones is crucial. 

Tea Branding

 

TEA BRANDING can help do just that: optimize your brand and make it better then the competition.  Branding is the marketing practice of actively shaping your brand and this should be a continuous process. Branding allows you to build relationships with your audience, which can eventually turn them into loyal customers.

What would be the a few ways to market your tea brand?

  1. Logo design and brand identity
  2. Strong business plan
  3. Offer customer a gift box
  4. Limited edition teas
  5. Packaging design suitable for your brand
  6. Take advantage of social media

Another important part of your brand is where people buy it. Is it a supermarket or a specialized store? Or maybe it is consumed mostly in restaurants? This will dictate the type of branding and packaging that are most appropriate. Tea brand strategy is built on a promise of providing high-quality tea.

The power of tea branding is its ability to influence customer behavior. Read more: Case Study: Mushroom King, Tea Branding

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