CreativeByDefinition

Branding is a huge domain. And we know this can be quite daunting for a new business. If we think to a simple definition, we would say that branding is the process of giving an identity to an organization, company, products or services. In short, creating something that would set it apart from the competition. Why is branding important? Because branding allows a business to build relationships with the target audience . So, it helps any brand find loyal customers. This of course translates into sales. Branding includes a few mandatory elements : 1. Brand name - each brand should have a unique and relevant name 2. Logo design - this should be used both in online and print environment 3. Color palette - the colors should represent business image 4. Tagline - this will be helpful for marketing strategy 5. Vocabulary - a certain tone should be in tune with the audience 6. Typography - fonts can make or break any design Other optional elements can be added:  graphics, packaging, images,

We are always on the lookout for healthy ingredients to enhance our food and oils are a must in any kitchen. So in this article we take a closer look to 2 popular choices: olive oil and sunflower oil, each has its story and its advantages. Olive oil was first used in cooking at least as long ago as 5th-4th century BCE. It is said that god Aristaeus who was responsible for the spread of Olive Oil throughout the Balkan Peninsula, the Aegean Sea, Sardinia and Sicily. Olive trees were certainly cultivated by the Late Minoan period (1500 BC) in Crete. The olive was native to Asia and spread from Iran, Syria and Palestine to the rest of the Mediterranean basin 6000 years ago. Olive oil is made by harvesting fresh olives, crushing the olive fruit into a paste, and separating the natural oils from the olive pulp. The top spot for olive oil production and exports is for Spain, followed by Italy, more than 50% of worldwide production comes from Spain. Extra-virgin olive oil is made from pure,

Coffee is a brewed drink prepared from roasted coffee beans,  it is the most popular drink worldwide with around two billion cups consumed every day. Luckily for the coffee industry, 75% of coffee drinkers say the pandemic has not changed their coffee consumption. Coffee is the second-most traded commodity in the world, behind only petroleum. C offee can trace its heritage back centuries to the ancient coffee forests on the Ethiopian plateau. The story goes that a shepherd discovered coffee after he noticed that after eating the berries from a certain tree, his goats became so energetic that they did not want to sleep at night. Coffee was first introduced to Europe when the Turks invaded Hungary at the Battle of Mohács in 1526. Within a year, coffee had reached Vienna. So the origin of coffee is African, coffee's roots in South America reach to the early 18th century, when European colonists introduced seeds into Suriname and French Guiana, then Brazil. Cultivation then spread

Are you thinking in starting a tea brand? Or maybe only looking to improve the existing one? Then maybe this info would be of some assistance. Before you launch a new brand you should really know very good the product, the market, the producers, the audience. So let's start with the product: TEA . The history of tea spreads across multiple cultures over the span of thousands of years. Tea originated in southwest China, likely the Yunnan region during the Shang dynasty as a medicinal drink. The most popular types of tea today are green, white, oolong, black, and herbal.  The global TEA MARKET size was valued at $55,144 million in 2019, and is projected to reach $68,950 million by 2027, so it is clearly a growing market. The green tea segment was the highest contributor to the market, the demand for herbal tea is also on the rise. If you would like your tea business to have good supplies then you need to find a serious PRODUCER . Tea is mainly grown in Asia, Africa, South America, a

This virus changed our world almost over night, this constant fear of getting sick is making us search for ways to chase away depression. Of course we rely on family and friends, on fun activities as sports or gardening, however food and drinks can also help out. Used with moderation and care, maybe energy drinks can also give us a boost. An energy drink is a type of drink containing stimulant compounds, usually caffeine, it can provide some mental and physical stimulation. Alongside multivitamins, energy drinks are the most popular dietary supplement consumed by teens and young adults. Most of these drinks stimulate brain function and increase alertness and concentration. A few of the most common ingredients are listed below: Sugar B vitamins Amino acid derivatives Herbal extracts Design conventions apply for this type of product as well: it's crucial that the packaging image convey a sense of energy. It's important to maintain the balance between creativity and consumers e

Beer is one of the oldest drinks and the third most popular drink overall after water and tea. Beer is produced with boiling water, hops , and fermenting process. In some countries beer is defined by law—as in Germany, where the standard ingredients consist of water, are malt, hops, and yeast. So how is beer produced? A brew day begins with getting the ingredients ready, grains are up first. Whole grains are put through a gristmill that cracks and opens the kernels. This is mixed with hot water where it steeps for a time. During this process simple sugars in the grain are released. Hops are added to this sugary liquid at different intervals to extract aroma, flavor and bitterness. The result is pumped into a fermentation vessel where yeast will be added to begin the process of converting the sugars into alcohol. After fermentation is complete, many beers are filtered or run through a centrifuge to remove any particulates. Some may also be transferred to brite tanks, to allow more t