Free Spirit Lemonade Packaging Design
There were many trends for soft drinks industry however one of the most important is related to healthier choices. This is the starting point for this lemonade drink. The audience consists from both teenagers and adults so the lemonade packaging design was a bit funny and free spirited.
The focus of the label is the lemon and considering the name of the product is Squeeze lemon, the fruit is presented in a corset. The label is transparent to obtain a clean design and showcase the name, logo, unique illustration and special bottle. 3D visuals were create to support the marketing strategy.
https://www.creativebydefinition.com/packaging-design-lemonade.html
The soft drink manufacturing industry has grown at a modest annual rate of 1.7 per cent over the last five years. Products like energy drinks have supplemented growth but falling soft drink consumption has limited revenue. That's why many companies have tried to go into creative directions to attract other types of customers that are interested in being in a good physical and mental condition and enjoy summer's sunny days.
Did you know? Lemon trees (Citrus limon) love warm temperatures. The trees are thought to have originated in India and are usually grown in warmer climates, such as in Italy, California and Florida.
The origin of the lemon is unknown, though lemons are thought to have first grown in Assam (a region in northeast India), northern Burma or China. A genomic study of the lemon indicated it was a hybrid between bitter orange (sour orange) and citron.
The time from flowering to harvest is contingent on a host of conditions, but generally takes anywhere from four months to one year. Flowers most commonly appear in spring, the fruit develops over summer, and then slowly turns from green to yellow in fall or winter.
The focus of the label is the lemon and considering the name of the product is Squeeze lemon, the fruit is presented in a corset. The label is transparent to obtain a clean design and showcase the name, logo, unique illustration and special bottle. 3D visuals were create to support the marketing strategy.
https://www.creativebydefinition.com/packaging-design-lemonade.html
The soft drink manufacturing industry has grown at a modest annual rate of 1.7 per cent over the last five years. Products like energy drinks have supplemented growth but falling soft drink consumption has limited revenue. That's why many companies have tried to go into creative directions to attract other types of customers that are interested in being in a good physical and mental condition and enjoy summer's sunny days.
Did you know? Lemon trees (Citrus limon) love warm temperatures. The trees are thought to have originated in India and are usually grown in warmer climates, such as in Italy, California and Florida.
The origin of the lemon is unknown, though lemons are thought to have first grown in Assam (a region in northeast India), northern Burma or China. A genomic study of the lemon indicated it was a hybrid between bitter orange (sour orange) and citron.
The time from flowering to harvest is contingent on a host of conditions, but generally takes anywhere from four months to one year. Flowers most commonly appear in spring, the fruit develops over summer, and then slowly turns from green to yellow in fall or winter.
Comments
Post a Comment